Business, Education and Healthcare

Business

Digital Signage can provide different benefits, based on the venue where it is implemented. The groups below represent just three of the fastest growing digital signage market segments. Companies within these segments are successfully installing and realizing true benefits from this technology.

Education

For schools, digital signage can act as a central communication system for students. Displays located in common areas such as main entrances, cafeterias, student unions, and student housing, can convey pertinent and timely messages. In a university and college environment, messages can be sent by individual departments based on the location of the screens, or campus wide by school administration. With K-12 installations, supplementation and reinforcement of PA announcements, updates on school and district initiatives, and schedules of upcoming academic, extracurricular and athletic activities are perfect ways to keep students informed and engaged.

Safety is a one of the top priorities in all educational institutions. Digital signage can also be used in conjunction with an Emergency Alert System, helping to notify students, staff and visitors of current or potentially dangerous situations and what appropriate action to take.

Healthcare

Hospitals, doctors' offices and other healthcare facilities are always trying to provide the best patient experience possible. A large number of patients are concerned and anxious leading up to their visit or stay. Spending an extended period of time in a waiting room can compound these feelings Digital Signage can help reduce these feelings, in addition to perceived waiting times. Showing educational information on procedures and what they will see during their treatment can go a long way to alleviating the patient's fear of the unknown. Instructions on how to complete paperwork and other procedures related to their visit will help reduce patient stress. In addition, use of other "light" content can be used to create a distraction, for instance, entertainment news, trivia questions, public interest stories etc.

Way finding (providing directions) and updating the status of a patient for their visitors are two other ways digital signage is currently being utilized.

Corporate

The ability to inform employees and customers of pertinent and timely company news is something every business needs to accomplish. Digital signage placed in common areas such as employee entrances, break rooms, and near time clocks, allows a company to convey important internal and external news to its' employees. Just announced company awards and successes, benefits enrollment deadlines, and employee recognition are just some of the benefits digital signage can provide.

Placing digital signage in lobbies, atriums, and waiting areas allows you to educate and acknowledge your visiting customers. Running content showing new and existing products and services can create leads for incremental business. What better way to impress a customer immediately upon entering your lobby than to welcome them by name, using the latest digital technology.

These are by no means the only market segments with successful implementations of this technology. Digital signage can be used on a larger scale such as in stadiums, arenas, malls, theaters, and other large venues. Environmentally controlled outdoor displays are also available.

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